The Health Atrium

The Health Atrium is one of the larger projects that I have undertaken in the recent past. I’ve been approached by a physiotherapist to help them open their new clinic in West London and help them create a strong brand identity so that they can grow their business.

The project's focal point was the creation of a comprehensive brand identity, meticulously designed to encapsulate the clinic's essence and commitment to neurology-focused rehabilitation.

Every brand identity project starts with a strong logo that encapsulates the goal and the ideology of the business.

When coming up with a logo I decided to go for a tree that symbolizes not only the resilience of nature but the delicate interconnectedness of the human brain.

Crafted in shades of turquoise and violet, the tree's split hemispheres evoke a visual dialogue between mind and body, embodying the clinic's commitment to neurological wellness.

Apart from the logo I had to come up with the design for many other promotional materials ranging from brochures, flyers, business cards up to mugs, pens and more importantly crafting an inviting website that is easy to navigate and is straightforward in it’s presentation.

I like a clean, minimalist design that is easy to read and doesn’t stand in the way of conveying important information to the viewer which is what I went for in this project.

One of the challenges in a larger scale project like this is to create a cohesive, professional visual language that can be applied throughout multiple different products, surfaces and mediums.

As this was a project that needed to be finished in time for the opening of the clinic I have learned valuable lessons in time and resource management when designing all of the materials for The Health Atrium. The client was also very pleased with the final result.

To this day The Health Atrium remains one of my favourite projects I’ve ever worked on as it was large in scale but not too big that I couldn’t manage as an individual.

There were difficulties and a lot of struggle to organize multiple printers and merchandise producers to assure a cohesive quality throughout the whole project but in the end it was a successful campaign that provided a nice challenge and an opportunity to grow both as a person and as an artist.

I also took a part in advertising and marketing this clinic in the beginning which consisted mostly of a combination of Google, Facebook and Instagram advertising together with local signage such as billboards, brochures, flyers and other smaller banners situated around the close area near where the clinic is located in West London.

Overall this project was a very rewarding experience and I am looking forward to undertake many more projects like this in the future.

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